Bosh yet to cash in on new found fame
Old 05-09-2011, 12:36 PM   #1 (permalink)
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Heat Bosh yet to cash in on new found fame

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The Miami Heat settled into its normal pre-game publicity ritual at AmericanAirlines Arena late last week. LeBron James and Dwyane Wade traded quips and laughs before a clutch of national reporters. Off to the side, Chris Bosh lounged on an exercise machine, waiting for his first interview of the day.

No one expected the Three Kings to share equally in the spoils this season. But even as a member of the most celebrated basketball alliance in a generation, Bosh is still waiting for entree into sports-marketing royalty.

Aside from an existing Nike apparel deal, he has yet to star in a major national advertising campaign. His biggest post-Heat endorsement deal appears to be a Miami auto dealership once represented by Wade. He’s far more famous, but apparently not richer.

“I haven’t benefited yet,” said Bosh, a 27-year-old power forward who signed with Miami after spending seven years with the Toronto Raptors. “I just concentrate on playing basketball, and that will take care of everything else.”
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As he gained fame in the NBA, the 6-foot-10 Bosh demonstrated a knack for winning fans. Online comedy skits portraying him as a hard-core parking meter enforcer went viral. In 2008, he posed as a used car dealer in a video campaign urging fans to vote him onto the NBA All-Star team. (“Filling out these ballots are easy as cow tipping, ain’t that right, Bubba?’’ Bosh said to a sidekick on the spot.) It worked and Bosh played alongside future teammates James and Wade.

“He was basically Top Dog in this city,” said Amin Toda, president of One Method Digital and Design, a Toronto creative firm that helped Bosh with video and online projects. “He went down there and said, Listen my career is basketball. All the other things I do are chump change compared to what these guys make just on their salaries. Let me go win something and let that be my legacy.’’’

Unlike James and Wade, Bosh needs a championship to become an A-list player in the endorsement game, said Ryan Steelberg, president of Brand Affinity.

“I’ll bet those negotations are going on right now,’’ he said. “Before he gets too expensive.’’ Brand Affinity Technologies measures publicity for celebrities, and its latest basketball ranking has Bosh in the No. 6 slot, behind (in order) James, Kobe Bryant, Wade, Carmelo Anthony and Derrick Rose.

Yet his endorsement footprint hasn’t expanded with his fame. Perhaps more telling, Bosh himself isn’t courting the kind of exposure he once generated in Canada. While he allowed a film crew to document his own decision-making on Miami last summer, that film hasn’t been released. His last Twitter posting was Nov. 21, and chrisbosh.com — once the online hub for his All-Star campaign — hasn’t been updated since he left Toronto.

“At one point and time in my career, I was caught up in it, but it doesn’t matter now,’’ Bosh said after the James and Wade news conference had ended late last week.

“If it comes, it comes,’’ he said of a Three Kings windfall. “If it doesn’t, it doesn’t.’’
LINK - Miami Herald
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Old 05-09-2011, 12:48 PM   #2 (permalink)
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He will never cash in on it. His career will go downhill from here. With the new CBA I'm pretty sure the Heat will trade Bosh for a deeper roster.
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Old 05-09-2011, 12:52 PM   #3 (permalink)
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Pretty good on him to be honest. Seems like he may have matured a lot in a short time span and is focussed on winning and being a better basketball player.
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Old 05-09-2011, 12:53 PM   #4 (permalink)
is praying Ross makes us forget Drummomd so people stop whining

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He's likely going to the finals this season.
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Old 05-09-2011, 12:56 PM   #5 (permalink)
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Oh it's only about basketball is it?

this coming from a guy who has made how many youtube videos, talked about how important US exposure was to him, appeared on countless talkshows before after joining the heat, felt the need to make a MOVIE about getting a tattoo???!

No wait. Apparently Chris Bosh doesn't care about those things anymore.

hahahahaha.
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Old 05-09-2011, 12:57 PM   #6 (permalink)
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Pretty good on him to be honest. Seems like he may have matured a lot in a short time span and is focussed on winning and being a better basketball player.
yeah he seems to only have done a complete 180 in a few months.
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Old 05-09-2011, 01:00 PM   #7 (permalink)
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Playing in Miami beach, contending for a ring, making 14Mil/yr, newly married. My heart bleeds for him. Lol
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Old 05-09-2011, 01:02 PM   #8 (permalink)
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Oh it's only about basketball is it?

this coming from a guy who has made how many youtube videos, talked about how important US exposure was to him, appeared on countless talkshows before after joining the heat, felt the need to make a MOVIE about getting a tattoo???!

No wait. Apparently Chris Bosh doesn't care about those things anymore.

hahahahaha.
Haha, exactly what I thought about while reading the article.
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Old 05-09-2011, 06:19 PM   #9 (permalink)
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i didn't know a wolf had the capacity to attempt to save face...good for him!!

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Old 05-09-2011, 06:28 PM   #10 (permalink)
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Playing in Miami beach, contending for a ring, making 14Mil/yr, newly married. My heart bleeds for him. Lol
He would of made alot more in Toronto. Plus everyone hates him now.. not just Toronto fans, but fans all over the world. Just go on Twitter and type Bosh, he gets alot of hate because he is a douche bag.
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Old 05-09-2011, 06:40 PM   #11 (permalink)
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Plus everyone hates him now.. not just Toronto fans, but fans all over the world. Just go on Twitter and type Bosh, he gets alot of hate because he is a douche bag.
A bit of an overastatement i believe. And to be honest he's not the biggest douchebag on that team let alone the league. That whole team is hated just on principle.
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Old 05-09-2011, 07:07 PM   #12 (permalink)
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A bit of an overastatement i believe. And to be honest he's not the biggest douchebag on that team let alone the league. That whole team is hated just on principle.
Twitter

Show me an NBA player who has more hate. People actually like James/Wade, and its not the principal of joining Miami. Its the fact he threw the city and team under the bus, and being a douche bag by using twitter childishly, and making documentaries 24/7. Plus all of his conceited remarks add to all the hate. All of his interviews make him sound egotistic too.
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Old 05-09-2011, 07:11 PM   #13 (permalink)
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Twitter

Show me an NBA player who has more hate. People actually like James/Wade, and its not the principal of joining Miami. Its the fact he threw the city and team under the bus, and being a douche bag by using twitter childishly, and making documentaries 24/7. Plus all of his conceited remarks add to all the hate. All of his interviews make him sound egotistic too.
Damn, you're right. Never knew Chris got that much hate on there. Gave me a bit of a chuckle.
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Old 05-09-2011, 07:34 PM   #14 (permalink)
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Haha those tweets were funny. Love the Bosh hate
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Old 05-09-2011, 07:38 PM   #15 (permalink)
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Thanks for posting the link! That's some hillarious hate!
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Old 05-09-2011, 08:02 PM   #16 (permalink)
is praying Ross makes us forget Drummomd so people stop whining

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Its the fact he threw the city and team under the bus,
Yeah no shit. From people here, yeah. What i meant was it was not the whole world. And sorry Lebron gets more hate from Cleveland alone then what Bosh gets "from the whole world".

The Heat were booed in a lot of cities in the NBA this season. You seriously think it was all or mostly Bosh....the third wheel. If that's what you think then your judgment would appear to be clouded.

BTW, that shit was funny.

Last edited by jeffb; 05-09-2011 at 08:04 PM.
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Old 05-09-2011, 08:19 PM   #17 (permalink)
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Heat/Celtics features Rajon Rondo playing with a dislocated elbow and Chris Bosh powering through a nasty menstrual cycle
I died when I read that.
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Old 05-09-2011, 08:44 PM   #18 (permalink)
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Old 05-09-2011, 09:02 PM   #19 (permalink)
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OK... THAT was funny. lol.
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Old 05-09-2011, 10:53 PM   #20 (permalink)
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The crowd was late to arrive and it still beat Chris Bosh
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hahaha another funny one
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