Rebrand kicked off early, new gear should be available by the end of 2014

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Old 04-17-2014, 10:25 PM   #1 (permalink)
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Raptors Rebrand kicked off early, new gear should be available by the end of 2014

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Input from Drake, the team’s global ambassador, helped focus the message and the Raptors’ unexpected playoff run made it more urgent. So instead of kicking off in the fall of 2015, the first major phase the Raptors brand overhaul — a 60-second ad with the slogan “We, the North” — hits the market Thursday.
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“We wanted to do something that was true to Toronto as a city, true to the people…and true to the vision that (general manager) Masai Ujiri and Tim (Leiweke) have for the team,” says Dustin Rideout, Sid Lee’s vice president of strategy. “Any sports team is not just selling tickets. They’re selling memberships, and that’s what we wanted to champion.”

Leiweke says the campaign was slated to start in 2015 as a lead-in to the 2016 NBA All-Star game, which the Raptors will host. But he says as this year’s club transformed from an afterthought to an overachiever it embodied the message the new ad intends to convey, so the club decided to move the launch date to this spring.
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Leiweke says the coming phases of the team’s top-to-bottom rebranding will unfold over then next 18 months. The team will sport new uniforms in the 2015-16 season, but the new gear should be available commercially by the end of this year.
Raptors rebrand and embrace The North | Toronto Star
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Old 04-17-2014, 10:46 PM   #2 (permalink)
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A lot of blue in that ad.
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Old 04-17-2014, 10:48 PM   #3 (permalink)
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A lot of blue in that ad.
i really noticed that dark blue jacket. i keep looking at that video for clues......a surprise huskies rebrand might be coming imo.
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Old 04-17-2014, 10:49 PM   #4 (permalink)
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i really noticed that dark blue jacket. i keep looking at that video for clues......a surprise huskies rebrand might be coming imo.
The Malamutes.
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Old 04-17-2014, 10:59 PM   #5 (permalink)
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The Malamutes.


here is the jacket i was talking about

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Old 04-17-2014, 11:00 PM   #6 (permalink)
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I would be happy with a huskies rebrand. Blue and White would look sick. I'd really prefer for all of Toronto's teams to be blue and white
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Old 04-17-2014, 11:14 PM   #7 (permalink)
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I would actually really like a Huskies rebrand but at the same time I could care less as long as we have a good team
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Old 04-17-2014, 11:16 PM   #8 (permalink)
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I would actually really like a Huskies rebrand but at the same time I could care less as long as we have a good team
i just was a nice clean uniform no matter the colors. nothing stupid!!
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Old 04-17-2014, 11:28 PM   #9 (permalink)
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They have already said they are not changing the name a number of times and as recently as last week.
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Old 04-17-2014, 11:30 PM   #10 (permalink)
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Not getting a Huskies rebrand. The closing chant is "Let's go Raptors" and Lieweke admitted the name is staying.
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Old 04-17-2014, 11:31 PM   #11 (permalink)
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They have already said they are not changing the name a number of times and as recently as last week.
TL when asked two weeks ago on Strombo's show about possibly changing the name to Huskies he didn't deny it and skirted the issue. I have a strong feeling something is up. May not be the name, but i thing a surprise or two is coming when it comes to the eventual rebrand imo.
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Old 04-17-2014, 11:32 PM   #12 (permalink)
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here is the jacket i was talking about

Instagram
Nothing about huskies there. There is a lot of blue in that ad though. Could be a color change coming.
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Old 04-17-2014, 11:33 PM   #13 (permalink)
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Nothing about huskies there. There is a lot of blue in that ad though. Could be a color change coming.
Yeah, i was just talking about the color of the jacket. I agree about blue possibly being the primary color.
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Old 04-17-2014, 11:37 PM   #14 (permalink)
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I could deal with that dark shade of blue.
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Old 04-17-2014, 11:43 PM   #15 (permalink)
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Blue and white all the way. We the North - awesome, embrace what you are (even though we are not that far north).

Now, if only they would change the name...
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Old 04-17-2014, 11:57 PM   #16 (permalink)
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Do you think that it could not only be changed from Raptors to huskies but Toronto to Northern for example The Northern Huskies
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Old 04-18-2014, 02:29 AM   #17 (permalink)
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Do you think that it could not only be changed from Raptors to huskies but Toronto to Northern for example The Northern Huskies
You want to change Toronto's name?
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Old 04-18-2014, 02:49 AM   #18 (permalink)
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You want to change Toronto's name?
Eventually we are going to be called ''Rogers city''
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Old 04-18-2014, 03:02 AM   #19 (permalink)
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I don't want to be associated with the Leafs so no thanks to the blue and white.

The name will stay.
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Old 04-18-2014, 03:43 AM   #20 (permalink)
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Black and gold?
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