JYD on what it's like to play in TO
Old 08-04-2010, 10:40 AM   #1 (permalink)
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Default JYD on what it's like to play in TO

JYD on the FAN 590...talks about what it's like to play in TO.

What a great guy with a really interesting perspective on endorsements in Canada.

LINK - fan590.com
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Old 08-04-2010, 11:07 AM   #2 (permalink)
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Old 08-04-2010, 11:08 AM   #3 (permalink)
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Just finished listening - an awesome interview. I guess Jerome didn't do himself a lot of service promoting himself mainly with the "bark" during his playing days - I was absolutely surprised by how thoughtful and smart his remarks were.
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Old 08-04-2010, 11:27 AM   #4 (permalink)
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It makes me a little sad to hear him say all this because he's dead right.

But public perception and mob rule will always prevail. Always.

If ESPN and the NBA see a marketing opportunity for a player and he's in Toronto, they will work it so that he eventually gets to where they can have him for themselves.

It isn't conspiracy theory, it's just business. And it's sad.

Demar Derozan will earn millions of dollars in Toronto. He will have a shoe sponsor this year, and he'll have another major endorsement. His average pull will be above 20 million, I guarantee that. This is a successful life. This is other worldly. So what will he do when he has a chance to leave? What will be in his head, and how will it get there?

Is it all about fame? Narcism? Insecurity issues? Abandonment issues?

Where does this incredibly unbalanced need for massive celebrity come from?
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Old 08-04-2010, 11:35 AM   #5 (permalink)
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Yup solid, solid interview but JYD always says the right things
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Old 08-04-2010, 11:42 AM   #6 (permalink)
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doesn't he still live in the city?
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Old 08-04-2010, 11:59 AM   #7 (permalink)
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Nice to hear JYD
Can remember when he was traded to the Raptors drove straight to Toronto.
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Old 08-04-2010, 12:04 PM   #8 (permalink)
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Damn I love this guy. He always bled Raptors colours.
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Old 08-04-2010, 12:05 PM   #9 (permalink)
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Damn I love this guy. He always bled Raptors colours.
I'm pretty sure most people bleed Raptors colours....you know, red.

But a loyal guy nonetheless.
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Old 08-04-2010, 12:06 PM   #10 (permalink)
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I'm pretty sure most people bleed Raptors colours....you know, red.

But a loyal guy nonetheless.
Naw at that time it was purple
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Old 08-04-2010, 12:30 PM   #11 (permalink)
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Great interview.

I wish I could speak to JYD about the specifics of endorsements in Canada and see what he has to say. Based on the available information, which is probably incomplete, the best of the best DO appear to gain from being in the United States. I don't dispute that playing in Toronto can be helpful for younger emerging players or guys outside the top 20 in the league, since the lower level of competition for Canadian based enforsements is more advantageous, but the best of the best don't have to worry about competing as much. If you're the best of the best, there are extremely lucrative opportunities in the US, aside from the obvious endorsement like Nike, Coke...etc.. Guys like Bosh and Carter are/were in the top 15 in the league. When you're that high up the pecking order, the competition in the US is not as big deal, I would suspect. The extra financial opportunities in the US outweigh the increased competition from other US based stars. Of course, I concede that I could be wrong. I'm just not convinced American agents are pissing away money by bringing their players to American markets.

SJ, I agree with a number of your points, but Derozan will NOT make above $20 million anytime soon. If you meant after his rookie contract is over, then maybe that's possible. DD would have to make over $17 million in endorsements to hit $20 million a year while on his rookie contract. Bosh didn't even make that much per year in endorsements while in Toronto. If he did, Bosh would have been on SI's top money makers list (Bosh was not). > $20 million is Durant type money.

Having said that, Derozan is a good example of how Toronto could help certain players. Yeah, more opportunities exist if you're outside of the top 20 in the league. I believe JYD when he says a guy like DD or Barganani will have more opportunity for endorsements in Toronto than they would in the US. But I don't think the same always applies to higher calibre players like Bosh and young Vince. And, to be honest, those are the types of players everybody is most concerned about losing. The hustle guys are awesome, but people are more concerned when they lose an all-star.

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Old 08-04-2010, 12:42 PM   #12 (permalink)
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I stand corrected. I wasnt aware what the numbers were for NBA player.

Lets just say he'll be making what the good players make.
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Old 08-04-2010, 12:55 PM   #13 (permalink)
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Originally Posted by ArmChairGM View Post
Great interview.

I wish I could speak to JYD about the specifics of endorsements in Canada and see what he has to say. Based on the available information, which is probably incomplete, the best of the best DO appear to gain from being in the United States. I don't dispute that playing in Toronto can be helpful for younger emerging players or guys outside the top 20 in the league, since the lower level of competition for Canadian based enforsements is more advantageous, but the best of the best don't have to worry about competing as much. If you're the best of the best, there are extremely lucrative opportunities in the US, aside from the obvious endorsement like Nike, Coke...etc.. Guys like Bosh and Carter are/were in the top 15 in the league. When you're that high up the pecking order, the competition in the US is not as big deal, I would suspect. The extra financial opportunities in the US outweigh the increased competition from other US based stars. Of course, I concede that I could be wrong. I'm just not convinced American agents are pissing away money by bringing their players to American markets.

SJ, I agree with a number of your points, but Derozan will NOT make above $20 million anytime soon. If you meant after his rookie contract is over, then maybe that's possible. DD would have to make over $17 million in endorsements to hit $20 million a year while on his rookie contract. Bosh didn't even make that much per year in endorsements while in Toronto. If he did, Bosh would have been on SI's top money makers list (Bosh was not). > $20 million is Durant type money.

Having said that, Derozan is a good example of how Toronto could help certain players. Yeah, more opportunities exist if you're outside of the top 20 in the league. I believe JYD when he says a guy like DD or Barganani will have more opportunity for endorsements in Toronto than they would in the US. But I don't think the same always applies to higher calibre players like Bosh and young Vince. And, to be honest, those are the types of players everybody is most concerned about losing. The hustle guys are awesome, but people are more concerned when they lose an all-star.
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Old 08-04-2010, 01:15 PM   #14 (permalink)
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Old 08-04-2010, 01:18 PM   #15 (permalink)
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Having said that, Derozan is a good example of how Toronto could help certain players. Yeah, more opportunities exist if you're outside of the top 20 in the league. I believe JYD when he says a guy like DD or Barganani will have more opportunity for endorsements in Toronto than they would in the US. But I don't think the same always applies to higher calibre players like Bosh and young Vince. And, to be honest, those are the types of players everybody is most concerned about losing. The hustle guys are awesome, but people are more concerned when they lose an all-star.
I disagree. I don't think that Bosh, even after all the media bullshit thats happened this summer, was on the same level as VC. Bosh didn't have his jersey on MTV, I'd say Vince made as much a killing here in the early part of his career as he would have in the States.

Bosh is a popular player, but he's no where near the star status/cash cow the Vince had when he was young and still giving 100%. Bosh got his money as from being in the right place at the right time. Look at who he had to get next to to achieve his celebrity makeover. Vince had that on his own.
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Old 08-04-2010, 02:33 PM   #16 (permalink)
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Vince was electrifying. The greatest in-game dunker of all time by most's estimations. Bosh is a great player, but hardly electrifying. In his first three years Vince just kept piling up jaw dropping plays. People love guys that make them ask, "what is he going to do next?" And businesses utilize that aspect to sell shit more effectively.
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Old 08-04-2010, 02:43 PM   #17 (permalink)
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Yes, I'd agree that Vince's most lucrative endorsement years came in Toronto and had absolutely nothing to do with his location at the time and everything to do with what he was doing on the floor. In fact, I am pretty sure he didn't make anything close in NJ or Orlando.

Bosh is a boring player and is very hard to market. Again, has nothing to do with where he plays, just personality and style. Put Tim Duncan in NY or LA and he won't be at the centre of a major marketing campaign any time soon anyway.
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Old 08-04-2010, 07:16 PM   #18 (permalink)
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I disagree. I don't think that Bosh, even after all the media bullshit thats happened this summer, was on the same level as VC. Bosh didn't have his jersey on MTV, I'd say Vince made as much a killing here in the early part of his career as he would have in the States.

Bosh is a popular player, but he's no where near the star status/cash cow the Vince had when he was young and still giving 100%. Bosh got his money as from being in the right place at the right time. Look at who he had to get next to to achieve his celebrity makeover. Vince had that on his own.
I agree that, in terms of excitement and marketing ability, young VC and Bosh probably aren't exactly the same. I was suggesting they were both somewhere in that top 20 category. There is some room for variation within a top 20 of anything. From an entertainment standpoint, young VC was, arguably, one of the top 5 players in the league. For various reasons, including him being a douche, Carter's play had dropped off by the time he reached NJ, so he didn't have the same hype by the time he eventually reached the US.
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Old 08-04-2010, 07:27 PM   #19 (permalink)
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Yes, I'd agree that Vince's most lucrative endorsement years came in Toronto and had absolutely nothing to do with his location at the time and everything to do with what he was doing on the floor. In fact, I am pretty sure he didn't make anything close in NJ or Orlando.

Bosh is a boring player and is very hard to market. Again, has nothing to do with where he plays, just personality and style. Put Tim Duncan in NY or LA and he won't be at the centre of a major marketing campaign any time soon anyway.
Bosh has no charisma and he hasn't lead the team anywhere, I don't see why anyone would endorse him anyway... :facepalm:
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Old 08-04-2010, 10:35 PM   #20 (permalink)
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Damn I love this guy. He always bled Raptors colours.
He wore Raps shorts under his Bull's gear the first game after we traded him, IIRC.
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