WHEN IT COMES TO PRO ATHLETES EMBRACING THE DIGITAL AGE, CHRIS Bosh
IS AS VIRAL AS IT GETS
Andy Samberg turns 30 today. Pop quiz: in the last five years, has there been a guy more associated with viral hits? There was "Lazy Sunday," then "D*ck in a Box" and "Iran So Far Away." As the web expands as a content source—consider: the NBA has a massive YouTube channel, which may contain roughly the same amount of league videos as NBA.Com does—some athletes and teams are becoming hip to the kinds of things Samberg does, like "going viral." Here's a look at some of the best. Side note: we've tried to go viral a few times, like with Dwight Howard, comedians on flopping, Scott Dixon chugging milk, and a few others. So far, we're still waiting for our close-up.
1 (4) CHRIS BOSH
No question at No. 1. His YouTube channel is almost at "must watch" level. Remember his All-Star game vote ads? Blew up so big online, Jay Leno asked him to be his NBA Finals correspondent. He was funny.
2 (6) KOBE BRYANT
Think he's more a tried-and-true TV guy? Remember the Aston Martin video? Thing defines "viral" in the sports world for the last year.
3 (7) THE REDSKINS!
Obvious reason 1: they have Chris Cooley, one of the most irreverent dudes in pro sports. Obvious reason 2: they also have Clinton Portis, fitting in the same category (hey, we once had 'em together!) Obvious reason 3: DC Sports Bog loves to document 'em.
4 (9) USC TROJANS FOOTBALL
There's one main reason for this: Will Ferrell is a huge fan and also understands the value of the Interwebs (he's one of the guys behind FunnyOrDie). Check out this piece he did with Ryan Kalil; it aired on College Gameday but is also a huge online hit.
5 (11) BARON DAVIS
Has the fake 'There Can Only Be One' ad with Adam Sandler. Has the Nash 'Step Brothers' video. Has a 'Stare Off' contest on YouTube, which Jessica Alba apparently responded to. He probably won't surpass Kobe in Los Angeles as a star, but he knows the value of keeping himself in the digital world.