Actually Halph I'd be pretty darn surprised if they didn't. In fact I bet they'd be paying more for that than they would for just having the players wear them. Have you seen how much advertising goes on at the ACC for a Raps game? Jersey-ads wouldn't be a drop in the bucket if it were just that.
That's also a big reason why I think it sullies the sport. None of the North American major sports does it, it looks bad and bush league and it will end up bringing in what? A couple ten-day contract's worth? I hope they realize that it's not worth it.
And if I'm upset about the Raptors, can you imagine how Lakers or Celtics or Bulls fans would feel? Putting an ad on those classic jerseys
really looks lame. Would the Yankees or Cardinals or Canadiens or Bruins ever pull such a move? (and keep in mind, Hockey needs that extra revenue)