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Old 01-19-2014, 08:21 AM   #1 (permalink)
is the baby faced assassin

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Ratings, web interest for the Raptors up considerably

May explain why more games are on TSN lately. Lol

On TSN, Raptors games are averaging 240,000 viewers — up 64 per cent since the Gay trade. The four games in January are averaging 268,000, and for the season to date the average is 197,000, which is up 17 per cent from last year. TSN is on pace for the highest Raptors regular season average since 2009-10 — when they missed the playoffs by one game.On Sportsnet, the gains are much more modest, but they have improved. Since the trade, viewership is up to 148,000, up 2 per cent from the pre-trade period.

While Raptors brass is pleased with the bump in TV numbers, there’s also giddiness about some web numbers coming from the league head office. Worldwide interest in the team is ballooning, with Raptors-related videos on NBA.com getting more hits from people on desktop computers than any other team — 61 per cent more than second-place Houston. The Raptors are also second on mobile, which is a splashy 848 per cent growth over last year.“What that tells me is that this Toronto story is unusual,” says Hopkinson. “We’ve got people asking, ‘what the hell is going in Toronto?’”
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