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Old 01-15-2014, 07:49 PM   #2 (permalink)
jeffb
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Sid Lee is a creative services firm based in Montreal with offices in Amsterdam, Paris, New York and Toronto.

Founded in 1993, the agency now employs around 600 workers from backgrounds as diverse as architecture, industrial design, interactive design, graphic arts and video production among others. Sid Lee has developed an international reputation[citation needed] for creating and communicating brand experiences developing products, services and spaces and marketing them through advertising, experiential marketing, branded content and interactive communications.

Commercial Creativity is how Sid Lee defines this multidisciplinary approach[citation needed]Among the brands with which Sid Lee works are adidas, Absolut Vodka, Cirque du Soleil, Red Bull and MGM Grand. In 2007, Sid Lee redesigned the adidas Originals concept store which was subsequently launched worldwide.

In that year, Sid Lee also launched a digital campaign for the brand and supported a collaboration between adidas Originals and Diesel. In 2008, Sid Lee was named Global Agency of Record for adidas Originals.Sid Lee launched a global brand campaign for adidas Originals under the Celebrate Originality banner featuring cultural icons such as David Beckham, Kevin Garnett, and Katy Perry.
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