only US is a country with that much prime time sport.
If france had an NBA team, i think it will be the same situaton.
Soccer is about all they talk here in the paper.
Rugby made a push in last years, but don't have the same impact in the country.
So i can understand the problematic for the Raptors
inpact in your country.
the sense that americans know only america is strong here, so i'm not surprise that US NBA Player search exposure in their country.
what i don't understand (maybe you can explain to me) is why UK has an ESPN Channel and not Canada.