I don't mind the Canada angle here, but let's be honest about one thing that may be hard to overcome.....
I can't be the only person who has experienced people who say the hate basketball and will never follow the Raptors.......often followed by a mocking gesture of "yo-yo-yo". i.e. It is a little too "urban" and some people don't want anything to to with "those kinds of people".
Harsh reality and some people don't like to talk about it, but it's out there. Americans have a long history with basketball and have watched it evolve. Some Canadians are still in that mode of "Oh. they're not really our guys". they may have to line the courside seats with leafs in their jerseys
to get attention.