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Old 05-21-2013, 02:36 PM   #188 (permalink)

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Join Date: Oct 2008
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Tim Leiweke on his ambition to rebrand this team

Has given a lot of thought to this – Spent an entire day with Stern/NBA from a basketball, business and image standpoint – Clear that all of Canada doesn’t support the Raptors; they are Toronto’s team, but not Canada’s team – This needs to change – The Raptors should reflect Canada in their image and branding for the upcoming 20th anniversary of this team – 2016 All-Star game is a must have for Toronto to have – “Toronto is not bidding on the 2016 All-Star game; Canada is"
Tim Leiweke conference call on all things Raptors | Raptors Republic: ESPN TrueHoop Network Blog
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