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Old 01-30-2008, 02:21 PM   #1 (permalink)
Dr. J. Naismith
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Default iRoy: Bribery or Great Marketing?

What do you guys think?

Originally Posted by CNNSI
To help promote Brandon Roy for this year's All-Star Game, the Blazers sent me an iRoy.

What's an iRoy, you ask?

It's a special edition iPod nano. This nano is just like one you might buy in a store except it's customized to promote Roy. It features a picture of the Blazers' second-year phenom on the front and "#7 Brandon Roy, Special All-Star Edition" etched on the back. When you push the play button, a preloaded video shows a Roy highlight package accompanied by music.

Link - Click here
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