He can take 15 shots/game and not deserve selfish label as long as these shots are within offense.
We dont have an offence. We should be running a flow type of offence where we screen roll 10000 times a game like all the other teams with really good PGs do, but for some reason instead we isolate Bargs, Derozan and Kleiza who are below average ISO players, except Demar. I think by having Lowry as well as Demar screen roll with Bargs/JV, it will make our offence that much better and open up the floor to hopefully get more open 3s and easy rolls to the rim. It'll also make Demar a better player as he gets better in the pick and roll game with his decision making and passing ability.
More players will become threats, and we'll score more if we stop running isolation and screen plays for players who suck at it.