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Old 10-03-2012, 06:20 PM   #20 (permalink)
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Originally Posted by Superjudge View Post
2. You're not looking at this the way I am. It's his job to sell it that way, he is expected to. It doesn't, and won't keep you or any other die hard fan happy, but die hard fans are only about 5% of the fan base, the rest are casual people out to see a little hoops and take in an NBA game. I will use the same comparison again with live Theatre. While many Theatre fans attend shows down on King Street, the majority are one off visitors, who will see maybe one show every few years. You need to create a positive and exciting vibe or you won 't get any interest from these fans. With sports its really not that different. You have to create a facade of awesomeness, if you don't your attendance numbers will drop like a brick. We crazy as fuck superfans aren't really their concern as we will bitch and complain and cry foul when the guy talks about how awesome this team is, but, we will also watch every game, go to any we can afford, and basically talk everyday on a message board, happy or angry.

Sales is sales, marketing is marketing. They do what they do because that is what they must do. The odd tidbit of caution is tossed out al the time by Colangelo, you can't argue that, and those tiny little tidbits.... they are designed for you, and for the media. The rest is pageantry and snake oil.... its always was, always will be.

.....sums up the world of Pro Sports
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