Originally Posted by Acie

No one said he was a douche, but it is somewhat comical and perhaps a tad pathetic that he swung for the fences and tried so hard to grow his brand and when it backfired, now pretends like that sort of thing is not important to him.

It's like the dude who really, really digs a chick and puts on a huge show to try and woo her, and when she rejects him he says, I never really liked her anyway.