If you haven't noticed the dinosaur is still a logo used by the team in many official capacities. And I don't think you can argue at all that a big, lame gimmick isn't at the root of this team's identity. that says a lot.
The very fact that you somehow try to paint hockey (big surprise there jeff) as the lone north american sport that uses gimmicks or bad taste in its imagery or what have you is nothing more than evidence of your nausea-inducing bias.
Anyways, turning computer off now. Looking forward to reading reply tomorrow morning.