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Old 08-25-2011, 10:09 PM   #14 (permalink)
effin' ineffable

In the Paint
Join Date: Dec 2007
Location: Toronto
Posts: 30,070

I think more important than anything is the attention paid to design. A fair bit of that tied into Jobs' vision. It wasn't there when he got pushed out. Technology can be magical, but unless you make the magic stand out, it can feel pretty banal. He has a good intuitive sense on how to incorporate the magic touches in design, and then he sells the magic like crazy. It'll be interesting to see how much of that carries on 5 years from now.
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