Originally Posted by js12
Nice to see the superstars hand David Stern a nice "F you" by organizing their own little game.
Guess what. They are raising their own profles, but the NBA is winning in its own way. Everything players do elsewhere increases the value of the NBA brand. Those fans would have to fly over here for that experience so we are talking about once in a lifetime experiences in the arena and even watching on TV there because it is on their soil. They have created more fans and better fans with the hype and that means more $$$ for the NBA also.