Originally Posted by Claudius
You can make a strong argument that it's a two way street.
As for the rest, yes, you're right, they know who's buying (45+). There's a reason though that basketball coverage is done well online (newspaper blogs etc.) as that's where most of the younger generation will seek their information.
Very true. Let the old white puckheads thumb through a paper while all hipsters, nerds and young folk go online. Lol