Bill Bradley should have been the nominee in 2000, and the guy the Supreme Court ripped off.
And I would say there has been a move to use athletes to raise awareness and stir interest. One thing I caught was Bill Russell's daughter organizing athletes in this sense. I only remember Bill Russell and Lenny Wilkens being mentioned. I think my memory froze upon hearing Lenny's name. I think the org was Athletes for Change or something like that.