They don't think in terms of championships, because it makes no difference to their long-term bottom line. In fact, a championship may hurt in the long run. If the teams are making money, that's all they care about. We're lucky though, to have Colangelo, his pride and his need to build something resembling a winner.
MLSE is a joke and save for a few years in the early 90's when they were trying to regain their lost credibility, they've been a joke for a long, long time. They're smart though, and they take advantage of these rabid fans who frustrate me to no end. I stopped watching Leaf games 9 years ago and I'd do the same if they pull the same shit with the Raps.