It is pretty hilarious and also sad. I mean if the child is 'underpriveleged' in any way i would assume that the parents would not be in the position to be buying any tickets to a basketball game which inevitabley they would have to do to bring their kid to the game. Seriously, if me and my family are in financial hardships, i am NOT spending any money on a luxury such as a live NBA game. That's the last of my priorities.
Not to mention it's just such a complicated promotion - like are the parents supposed to bring their welfare paystubs to the gate with them?
I'm not even going to get into the wrong month part.