Everything in Miami is sexy. They have a sex museum in Miami. Now if Lebron had held a party at some spot in Cleveland that was referred to as ultra-sexy, that would be hilarious. If I called my self ultra-sexy, that would be hilarious (because clearly I'm uber-sexy).
What kills me about this shit is that the ultra-sexy-super-rich get swag bags filled with expensive shit. These guys have too much money to know what to do with. And then if they think of something they might like to spend it on, well chances are they are getting it for free in some swag bag. We are the consumers. They are the consumed. Money is just there for them to keep score.