"These people" is meant to be interpreted as you see fit. Some racist people will immediately think black people, and typically a Republican will be more than happy if that is the case. Others will think liberal elite athletes, not just athletes. Others might think liberal elite Californians. Whatever the case, the term is purposefully used so that people can shade it in with their own biases and venom. In this case it's not especially effective. He might have had me if he just said that if he saw one more knob wearing a Kobe jersey
outside of LA getting TV time he might puke. Or question whether Doug Collins really needs to reach orgasm every time the guy makes a shot. Kobe provides instant disgust in enough people just by being Kobe, or the Kobester.