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Old 05-04-2010, 08:19 PM   #3 (permalink)
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Suns using jerseys to send message

The "Los Suns" jerseys the Phoenix Suns wear annually for the NBA's "Noche Latina" program just went from marketing gimmick to political statement.

And a playoff series with a narrative already worthy of The History Channel just added a subplot that would make for a rowdy segment on Fox News Channel.

In announcing the Suns would wear their Spanish jerseys for Game 2 against the San Antonio Spurs -- which falls on the Mexican holiday known as Cinco de Mayo -- Suns owner Robert Sarver went out of his way to knock Arizona's controversial immigration enforcement law known as Senate Bill 1070.
2010 NBA Playoffs: Phoenix Suns sending strong message through jersey switch - ESPN
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