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Old 12-24-2009, 06:26 AM   #1 (permalink)
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Default TMZsports

To those sports blogs that focus more on sports on the field, in the booth or, well, everywhere outside the South Beach and/or Vegas nightclub scene, this may have very little impact. If you want insight into the basketball games last night, you'll still have those sites to visit. If you want to know what the players were doing after the game was over, I suppose there will be a new sheriff in town.

As we've learned, TMZ is a machine with the backing of Warner Bros' immense bankroll that can spin the gossip world on its head, one grainy web-captured photo at a time. For the site to be launching a full-time effort into sports could absolutely uncover more infidelity or the drunken vagrancies of our favorite athletes on a daily basis. The next Tiger Woods could be anyone. I guess that's the thing about gossip rags: they don't care about the principles of anything -- even their own coverage -- so it's fair game for headlines and pageviews. Let the rest of the media sort out the moral transgressions. They've built a brand on this model for entertainment, so why, then, wouldn't this work for sports?

And who can blame them? When countless pageviews were taken up by Erin Andrews -- remember that TMZ deployed someone to nab Andrews in the airport back in July after she was hit in the face with a ball, just five days before their first post about Andrew's hotel room videos came out, in what might not have been a total coincidence -- and Tiger Woods and Steve Phillips and Charles Barkley and a whole host of sports figures just this year alone, this is the kind of stuff we're in for. Whether it resonates with sports fans and changes the game for the rest of us, or just adds to the noise, remains to be seen. (source Sportingnews.com)
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