i have a friend who uses this site (he's single by the way), and he says its a goldmine.
he has a profile and says the women on this site just want sex, sex, and more sex... a typical encounter involves him messaging a woman (or vice versa), the 2 of them deciding on a meeting place (usually a hotel)... a bit of small talk, then bumping uglies.
IMO, the site is horrible... and to think the guy who created it is a multi millionaire.
the way they advertise cheating is deplorable... they advertise it so matter-of-factly and non-chalantly as if having an afair is normal, and its like eating breakfast, its so easy and everybody does it.
i realize that cheating is a part of nature, but things like this, and people who make money off of it and push it in our faces like this are scum.