We'll I've sat two rows behind the bench and Sam is in the team's ear the entire game, so I don't think there is a lack of passion. My favourite thing was, "just run the %&#%@! play TJ." I've also seen him candidly discuss the team's deficiencies with the media instead of just giving cliche answers. Perhaps you have him confused with Lenny?
I'm not a fan of athletes and coaches who air their dirty laundry though the media or use it as a tool to motivate their players and truthfully some of the shit he gets asked is beyond ridiculous. I mean what kind of idiot asks a coach after a victory on the road, against the best defensive team with the best record in the league, are you happy with the win?